Aruba in Style

Aruba in Style, the island’s first fashion event, will take place on Aruba this November 3-6, with over a week of jam-packed designer events and fashion parties. This hip new event, presented by the Aruba Tourism Authority in collaboration with IMG Fashion and the Aruba Fashion Group, promises to be a one of a kind celebration of fashion on the One happy island.

“We are very excited to welcome such a high caliber fashion event to Aruba,” said Ronella Tjin Asjoe-Croes, CEO of the Aruba Tourism Authority. “Similar to our other widely popular events such as the Aruba International Film Festival and the annual Carnival celebration, we are confident that this new fashion event will enhance the on-island experiences for our visitors.”

Organized in some of the most exciting locations on island, such as the popular Renaissance Mall, the event will bring together designers, celebrities, models, fashionable consumers and the media to experience in-season resort, ready to wear and bridal collections. Designers who will be present at these events include local and international names such as Marcelo Quadros (Brazil), Custo Barcelona (Spain), Nicolas Felizola (Venezuela), Marga Wiemans (The Netherlands), and more. Colombian fashion icon Pilar Castaño as well as former America’s Next Top Model judge Nole Marin will spice up the festivities with their presence.

Brazilian designer Marcelo Quadros, known for his wonderfully fluid, flattering and feminine fashions, is creating a unique line just for Aruba in Style, as well as custom-made footwear to accompany his designs. Other well known designers are expected to present new collections during the nine runway events taking place on Friday and Saturday, November 4 and 5.

The Aruba in Style kickoff party – Lights, Camera, Fashion! – will take place on Thursday, November 3. Planned activities for Aruba in Style include unique in store shopping experiences, events open to the public and exclusive invitation-only soirees.

On Sunday, November 6, the attention will shift from the runway to the pool at the Marriott Resort in Palm Beach, where Aruba in Styleparticipants will attend a show sponsored by Kok Optica, showcasing Emilio Pucci and Porsche eyewear with resort and beachwear by Brazilian designers.

For information or tickets to the fashion events and hotel packages, please visit the Aruba in Style website at http://www.arubainstyle.com.

Below are highlighted some of the packages that are being offered at Aruba’s resorts in conjunction with the Aruba in Style events:

•    The Renaissance Aruba Resort & Casino is offering the Fashionista Package, starting at $575.34 per night for a minimum of four nights stay. The package includes weekend a signature cocktail upon arriving, access passes to the shows, all-access passes for Fashion Week seminars and workshops, breakfast in bed for one day during the stay, Swedish massage for two at the Okeanos Spa, $25 Casino Match Play coupon per guests. Reservations can be made by calling 1-800-228-9290 and using promotional code ARN when booking. The offer is valid through November 10, 2011
•    Guests of Renaissance Aruba Resort & Casino can enjoy posh suites, sizzling nightlife and chic décor with the Fashion Goers Package. The package includes nightly accommodations, a signature cocktail upon arrival and a $25 match play coupon. Nightly rates begin at $176.40. A minimum three-night stay is required. Reservations must be booked by October 1, 2011, for travel November 1 – 10, 2011.  Book using promotional code L9Z.

Aruba hosts one of the region’s best retail mixes along with unique destination hotels and resorts and, of course, some of the best beaches in the Caribbean.  Its remarkable topography, fantastic restaurants and friendly, diverse population add to its charm and sophistication.

For more information on Aruba, please visit online at www.ARUBA.com or call 1-800-TO-ARUBA.